Emphathise

At Masterly, we know how important it is to get the right design goals for your business.
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That's why we start with research — whether talking to your team and drawing up requirements or deep diving into your product to understand its workflow and unique selling points. Then we conduct product research, which includes market research, competitive research, and discovering products' strengths.

DEFINE

User research is the foundation of any good product.

We conduct user research using the best existing research instruments and tools, including recruiting respondents, in-depth interviews, and user analysis. This ensures we gather the information you need to build a product that meets your users' needs.

We use received results to develop user personas—a snapshot of your average customer—so that you can make sure you're building something that will work for them.

IDEATE

At Masterly, we take the time to get to know you.

Based on user research findings, we start bringing ideas to the table—ideas that are informed by your business goals and user needs.

We start with defining hypotheses, then move on to user journey mapping and user story development. From there, we create sitemaps and user flows that will help you understand how your users interact with your product or service.T

his process helps us ensure that our work is both business-focused and user-focused to achieve the results you need while also satisfying users' needs.

PROTOTYPING

We don't just design. We create.

We take pride in our process because it sets us apart from the competition.

Our designers are masters of their craft. They are the ones who bring your vision to life. When you work with us, you get a full-stage design that is a full-blown research, ideation, and development process.

We're experts in translating data from user research into design solutions. But that's not all. Our team is trained to create fully functioning interactive prototypes and develop UI concepts and advanced design systems.

USABILITY TESTING

So when it comes to your project, we want to be there for you.
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That’s why after creating high-fidelity prototypes, we conduct usability tests to ensure the design solutions provided solve users’ pain points. We believe that when designing for your users, you must understand their needs and wants. This way, you can create an experience that is tailored to them.

AFTER-LAUNCH SERVICES | DESIGN OPS

It's not just about the launch. We want to be your partner for life.
We want to make sure that we not only give you the best possible product but also take care of any issues that might arise after launch.
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We strive to build long-term relationships with our clients because we know that for your brand to be successful, it needs constant care and attention—and that's what we're here for!

That's why we take every step of your brand's development seriously, from research and ideation through design and implementation, all the way to after-launch services like marketing asset design and product improvements.