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Description
Overview
In this case study, we'll take a look at how Masterly helped Esthe home, an eCommerce home decor store, optimize its website to increase sales.
We'll start by taking a closer look at the customer's business and what they were trying to accomplish before they found us.
Company
About
About
Industry
Retail of home decor and furniture
Company Size
+ 3,100 stores
Esthe Homes is an online furniture store that curates a wide selection of eye-catching, modern furniture and contemporary lighting for both the home and the office. Esthe Homes was founded by a team of designers with a passion for creating beautiful spaces.
Industry
Retail of home decor and furniture
Company Size
+ 3,100 stores
Challenge & Solution
Work process
The task
Esthe Home curates a wide selection of eye-catching, modern furniture, contemporary lighting, and amazing home decor.
Their main goal was to redesign the User interface (UI) of their e-commerce website, but they also wanted to improve the site's conversion rate—the percentage of visitors who complete a purchase.
The solution
We redesigned the UI and optimized the store so that anyone who visited could easily navigate through all of The Esthe Home's products without having any difficulty finding what they were looking for or being overwhelmed by too many options at once.
The results were astonishing! We helped Esthe Home increase its conversion rates by 43% in just a few months. And we did it all while making sure that their website delivered on the promise of being 100% user-centric.
Design Process
User research
Thanks to conducting a thorough user research process with a variety of methods and studies we discovered how users experience website.
Figuring out how your customers are using and interacting with platform helped us create a better product to benefit a wide range of clients
Wireframing
Creating wireframes helped us to build an easy-to-use and highly intuitive e-commerce website that was 100% user-centric.
We also made sure everything was mobile-friendly so users could easily access their favorite items from any device!
Design Process
UI/UX design
Overview
During the UI design stage, we used minimalist and aesthetic images, calm colors to increase the trustworthy feeling around the brand.
The task
First impressions mean everything, so our task was to create beautiful website that will be easy to navigate to build right associations for the brand.
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